HOME DEPOT DIY DIGITAL TOOLBOX

The DIY Digital Toolbox is a series of instructional videos designed to provide customers with micro-learns on tool knowledge and awareness, covering situational, behavioral, and instructional topics, in just 260 scripted words or less per video.

These workshops, consisting of five angles and two-minute segments, provide an overview of each tool, its multiple uses, and safety guidelines, these videos are suitable for beginners and experienced DIYers alike, and can be compiled into small workshops hosted on HomeDepot.com and other learning platforms, offering comprehensive learning experiences from different angles in just a few minutes.

Type: VILT, ILT, facilitator guide,
Role: Lead Learning Designer, Product Owner, Producer
ID Model: Situational Learning Theory, Gagne's Nine Events of Instruction, ADDIE
Tools: Powerpoint, ON24, Youtube

Demographics

37% Pro vs. 63% Consumer
Of attending Pros, majority identify as a general handyperson
Of attending Consumers, majority identify as an intermediate to advanced DIYer
Ages 28-59, with majority falling in the 28-38 age range
Majority have an income of $125k+
Majority are homeowners
Majority ethnicity is Caucasian
Even split of male/female

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Learning Objectives

Participants will be able to demonstrate an understanding of various tools, including their uses and safety guidelines, through the instructional videos and workshops.
Participants will be able to apply the acquired tool knowledge in practical DIY situations by utilizing the strategies and techniques presented in the workshops.

Instructional Approach

In the DIY Digital Toolbox project, I chose to implement Situational Learning Theory and Gagne's Nine Events of Instruction to build the instructional design and learning experience.

Situational Learning Theory: In this project, the videos and workshops were designed to provide situational relevance through demonstration of the practical uses of tools in DIY home repair and home-building scenarios. By presenting tools in the context of their application, customers could better understand their purpose and how to use them effectively in the proper scenes with both safety and creative projects in mind.

Gagne's Nine Events of Instruction: The nine events were considered based on the following (with the exception of feedback and assessment performance) :

Gain attention: The videos and workshops began by capturing learners' attention through engaging introductions by SME/CTMs, that emphasized the importance and benefits of gaining tool knowledge, no matter their current level of familiarity
Inform learners of objectives: Clear learning objectives were implemented at the start of each video, outlining what participants would achieve by the end.
Stimulate recall of prior learning: Connections were made to learners' prior knowledge of tools or related workshops to both market and facilitate the transfer of learning.
Present content: The instructional videos presented concise and informative content about each tool, including its uses, ideas, behavior, and safety guidelines.
Provide guidance: Step-by-step instructions, tips, and best practices were provided to guide learners on how to effectively use each tool.
Elicit performance: Learners were encouraged to actively engage with the content by reflecting on their own experiences and applying the knowledge in practical scenarios.
Provide feedback: n/a
Assess performance: n/a
Enhance retention and transfer: The videos aimed to enhance retention and transfer of learning by reinforcing key concepts and providing creative opportunities for learners to practice their newly acquired skills.

Content Development

The content for this project was developed through a combination of instructional videos that were planned to be hosted primarily on YouTube. The videos provided concise overviews, multiple uses, and safety guidelines for each tool, while the workshops compiled these videos into comprehensive learning experiences from different angles. Powerpoint, ON24, and YouTube were the primary tools used for content development.

Assessment and Evaluation

The DIY Digital Toolbox project aimed to create a series of instructional videos that provide customers with concise and informative micro-learns on tool knowledge and awareness. The following are the pre-liminary (assumed) effects of the project, which highlights impact and outcomes:

Enhanced Tool Knowledge and Awareness
Accessibility and Convenience
Engaging and Comprehensive Learning Experiences
Increased Customer Confidence

Project Management Method

The project was managed through a collaborative approach, involving the Lead Learning Designer, Product Owner, and myself as the Lead Learning Designer and Producer. Regular meetings via Microsoft Teams and other communication channels were established to ensure efficient coordination and progress tracking throughout the project lifecycle.

Technology and Tools Used

The technology and tools used for this project included Powerpoint for content development, ON24 for hosting the workshops, and YouTube as a platform for sharing and accessing the instructional videos.