HOME DEPOT HOMEOWNERS 101 COURSE

The Homeowners 101 Course achieved significant success, with improvements in participant comprehension and increased attendance for the live SME/CTM workshops on the ON24 Gateway platform. Despite communication challenges related to collaborative editing and asset accessibility, the updated course structure and supporting materials contributed to positive outcomes.

Type: ILT, VILT, job aid

Role: Learning Design Lead

ID Model: ADDIE, Merrill's Principle of Instruction

Client: Home Depot

Tools Used: Gateway ON24, THD Pocketguide, Workfront

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DEMOGRAPHICS

37% Pro vs. 63% Consumer
Of attending Pros, majority identify as a general handyperson
Of attending Consumers, majority identify as an intermediate to advanced DIYer
Ages 28-59, with majority in 28-38 age range
Majority have an income of $125k+, homeowners, caucasian
Even split of male/female

PROJECT BACKGROUND

The Homeowners 101 Course was structured into three sections, covering hand/power tool basics, smart home technology, and bathroom projects on the Gateway ON24 platform. My role involved updating the workshop's PowerPoint deck, creating supporting presentations, presenter guides, and one-pagers for live tool workshops conducted by SME/CTMs.

ANALYSIS

I conducted a thorough needs assessment to identify the specific requirements of the homeowners based on the demographics included above. We gathered past data of Home Depot 101 Courses and conducted mini-interviews with subject matter experts and stakeholders to gain insight into instructional needs and updates to the content.

DESIGN & DEVELOPMENT

During the design phase, I proposed drafted updates based on the needs we identified for homeowners transitioning from in-house courses to online learning. The course content was organized and sequenced, I selected appropriate instructional strategies, and kept the same activities to engage homeowners.

IMPLEMENTATION

The course was delivered through a combination of ILT and VILT sessions on the ON24 Gateway platform. The SME/CTMs lead live, scheduled workshops that provided practical demonstrations and engage the participants in interactive discussions through a chat box. The main challenge stemmed from the lack of collaborative communication for necessary edits, which were provided individually and outside of milestone deadlines.

EVALUATION

The Homeowners 101 Course, led by the Learning Design Lead, resulted in several positive outcomes. Overall, the Homeowners 101 Course was successful, with improved participant comprehension and increased attendance for the live workshops. The collaborative efforts of the Learning Design Lead and instructional designers, and tools resulted in positive outcomes for the client and the learners:

Improved Comprehension
Increased Attendance
Communication Challenges Overcome
Course Delivery Modes
Client Satisfaction

As a result of the project, there was a noticeable improvement in comprehension among participants and an increase in attendance for the scheduled live SME/CTM workshops conducted on the ON24 Gateway platform